Director/audience and analytics
feb 2019 – present
leads efforts to better understand audience data and
trends to enhance the sun's digital products, working with teams to move
in real time to increase digital subscriptions and audience by
leveraging editorial innovation with The Sun's journalism.
works closely with the emerging news desk on breaking news initiatives, and the audience, data and interactives teams to produce compelling work catered to each of our digital products and audiences.
Senior editor/analytics and digital products
aug 2017 – feb 2019
oversaw initiatives, strategy, optimization and development on our digital products, including our websites, e-newspaper, apps, newsletters, push and email alerts.
Breaking news editor + social media producer
june 2015 – aug 2017
led a team of breaking news reporters for early morning news and audience-driven content with an eye for optimizing content and story structure for search engines, social media and mobile app consumption. also coordinated live blogs and live coverage.
Social media producer
oct 2013 – june 2015
College Park, Maryland
Adjunct professor, interactive design and development
Teaching senior-level students to learn digital news production and multimedia storytelling, seo, data visualization, web/mobile design principles, photo editing, analytics and the ethical implications unique to publishing in a 24/7 digital environment, anchored around teaching students principles of html and css.
Assistant managing editor for digital
march 2013 – oct 2013
oversaw and coordinated digital news strategy, digital reporting workflow and news gathering efforts, and developed tools and workflows to enhance audience engagement including photo galleries, related links/curation widgets, live blogging and event coverage strategies, daily social media programming and reporter/mobile-produced video.
Night metro editor, entertainment editor
june 2012 – march 2013
managed a team of features freelance writers for niche
community flipside and flipsidepa.Com and oversaw the night news desk,
print publication budgets and editorial calendars.
organized/produced web content and curated regional news stories of interest for york daily record/sunday news, lebanon daily news and (chambersburg) public opinion.
Police and breaking news reporter
aug 2011 – dec 2011
Features, design + web production intern
may 2011 – august 2011
Ba journalism – news/editorial: photojournalism